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Svedbergs
Svedbergs är ett av Europas främsta varumärken inom badrumsinredning. De grundades 1920 och har en historia av att skapa kvalitativa badrumslösningar sedan 1962. År 2020 kontaktade de Johan Ronnestam och ROST Studio för att leda varumärket in i framtiden. Det strategiska arbetet levererades av Johan Ronnestam Creative Studio. Därpå påbörjade ROST Studio uppdateringen av Svedbergs grafiska varumärkesprofil. Ett omfattande designarbete som inkluderade en ny grafisk identitet, bildstrategi och koncept, samt creative direction och art direction av en rad utvalda enheter, exempelvis Badrumsboken, Svedbergs årliga produktkatalog. Det nya Svedbergs började rullas ut under våren 2021.
Svedbergs, the Nordic market leader in bathrooms, was founded in 1920 and have been delivered quality bathroom furniture since 1962. In 2020 Johan Ronnestam Creative Studio was assigned to create a new brand strategy for Svedbergs. The mission was to lead Svedbergs forward and into the future. Once the strategy and new brand platform was established, ROST Studio was brought into the project. A series of creative workshops followed to identify the future tonality. New typefaces, colors, materials, visuals, graphical components was explored. In the end we delivered a new brand identity that truly strengthens Svedbergs market leader position. Part from the graphical design components we also delivered Creative and Art Direction for a selection of units that piloted the new brand identity. The core components of Svedbergs communication is their Bathroom Book. This bible of bathroom inspiration was Art Directed by Johan Ronnestam and Daniel Stridsberg.
Kund: Svedbergs
Projektgrupp:
Varumärkesstrategi och Creative Direction: Johan Ronnestam
Art Direction och Design: Daniel Stridsberg
Projektledare: Maria Karlefeldt
Foto: Kristofer Johnsson
Stylist: Amanda Rodriguez
Space Design: Maria Karlefeldt
Leverabler:
Varumärkesplattform. Identitet. Bildstrategi och bildkoncept. Produktkatalog och varumärkesenheter.
