Co-creating a new brand

Co-creating a new brand

Avolt is a new swedish brand. They are the creators of the world's first collection of designed power extenders for homes, offices and public spaces. ROST was invited to co-design the entire brand from the earliest stages of product prototyping, crafting the brand platform, visual identity, packaging and assisting the final launch in October 2019. Avolt's first product Square 1 receieved a Red Dot Award months before it was even launched and was also nominated to Svenska Designpriset.

Client: Avolt

Project Team:
Product owner and Product Design: Johan Runströmer and Viktor Lundberg
Brand strategy and Creative Direction: Johan Ronnestam
Art Direction: Johan Ronnestam and Daniel Stridsberg
Visual identity, Design and Packaging: Daniel Stridsberg
Photography: Vincent Skoglund
3D Renderings: Viktor Lundberg
Web development: Per Porserot

Deliverables:
Brand platform. Visual identity. Photo and rendering concepts. Product catalogue and brand assets.

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