Svedbergs, the Nordic market leader in bathrooms, was founded in 1920 and have been delivered quality bathroom furniture since 1962. In 2020 Johan Ronnestam Creative Studio was assigned to create a new brand strategy for Svedbergs. The mission was to lead Svedbergs forward and into the future. Once the strategy and new brand platform was established, ROST Studio was brought into the project. A series of creative workshops followed to identify the future tonality. New typefaces, colors, materials, visuals, graphical components was explored. In the end we delivered a new brand identity that truly strengthens Svedbergs market leader position. Part from the graphical design components we also delivered Creative and Art Direction for a selection of units that piloted the new brand identity. The core components of Svedbergs communication is their Bathroom Book. This bible of bathroom inspiration was Art Directed by Johan Ronnestam and Daniel Stridsberg.