When people think of Kinnarps they think of an office chair, which led us to the thought that silhouettes of office chairs are recognisable from miles away. That specific observation transformed into our idea for Kinnarp's stand at the Stockholm Furniture & Light Fair 2017 - a stand that awarded Kinnarps the ”Editor’s Choice Award” for Best Stand.
We presented a monochrome colored, semi-transparent construction where the visitors were part of the experience. We wanted the stand to be a conversation starter, a space where people experienced things and shared ideas. A space where the expertise in producing great workspaces shone through and created an atmosphere for creativity, productivity and innovation.
Creative Direction & Interior Design: Johan Ronnestam
Architects: Förstberg & Ling.
Project Manager: Caroline Karlström
Photos: Åke E:son Lindman