Svenska Spel, the largest gaming company in the north of Europe, turned to Johan Ronnestam to create a visionary prototype that was to guide Svenska Spel into the future and forecast the effect of digitalization on their business. ROST delivered a prototype that defined the future of Svenska Spel's business and their interactions with future customers. The project, delivered in 2011, became the foundation for the coming changes to infrastructure and brand guidelines. Today svenskaspel.se is based on the strategy and visual guidelines delivered by ROST.
Strategy, Creative Direction & Art Direction: Johan Ronnestam
UX & Designer: Daniel Stridsberg
Designer: Jonas Theder
Project management: Caroline Karlström
Strategy. Digital Brand Guidelines. Design & UX.